Equip your fundraising teams with quantifiable research, new insights from your own data, and a strategic plan to adapt to the unique ways that women give.
New research shows women are the drivers of their families’ philanthropic decisions. Women give more than men—and when they give, they give differently. And yet, most nonprofits and educational institutions are still using "tried and true" fundraising practices that either alienate women or gain only minimal support from them. Better results are possible when fundraising methods adapt to new donor realities.

Led by Kathleen Loehr, one of the country's leading experts on women's philanthropy, ALG's consulting services equip fundraising teams with quantifiable research and new insights on the unique ways that women give. We then coach teams to assess their own donor database and practices and help them reshape their strategies to strengthen and increase their support from women.

Aspen Leadership Group focuses its leader-to-leader philanthropic culture consulting on three areas:

All three require organization-wide commitment to changes in established behaviors and approaches. All three present opportunities for transformational rather than simply incremental growth in engagement and fundraising. And they are interdependent: success in any one of these areas supports and is enhanced by success in the others.

Our Approach: Moving leaders through Awareness to Assessment to Aspiration and Action.

On-site workshop or workshops for the advancement team, advancement leaders, academic/programmatic leaders, administrative leaders, and/or board members, coupled with one-on-one or small-group meetings with key leaders and decision makers.

Outcomes: Shared knowledge and understanding of the national landscape, relevant research, and implications for effective engagement and fundraising work, together with shared commitment to change and growth.


On-site, video, and phone consultation, to discover and explore organizational strengths; values; false assumptions and unconscious behaviors that impede progress; gaps; potential; and readiness for change and growth.

Outcomes: A written report addressing strengths, opportunities, and recommended behavioral adaptations and resource allocation, customized to your team and organization.

Aspiration and Action:

On-site, video, phone consultation, and workshops, to develop and implement aspirational, intentional, and measurable plans for improvement.

Outcomes: A written plan followed by guided implementation.

We will work with you to develop and deliver customized awareness-building programs and assessments designed to grow women’s philanthropy for your organization.


Awareness-building activities include workshops for your boards, senior administrative and programmatic leaders, and advancement team members on:
  • Understanding of the evolution of women’s philanthropy and women’s philanthropic capacity
  • National trends in women’s giving and women’s philanthropic preferences
  • Recognition of how certain demographics and psychographics influence women, including how generational differences and family considerations impact women’s giving
  • Awareness of gender differences in communication styles and appropriate adjustments
  • Understanding of how to work with women donors to clarify their philanthropic values, vision, and voice
  • Access to research, practical cases, and transformative results from successful women’s philanthropy initiatives, as well as awareness of how to use donor education programs to engage women donors
Awareness-building typically involves one to two days on site, sometimes in a retreat framework, plus prep and follow up discussions.


Assessment of your organization’s capacity to grow women’s philanthropy may include some or all of the following:
  • Landscape review of peer organizations’ women’s philanthropy programs
  • Examination of the role of women in the history of your own organization
  • Analysis of how women are currently giving to your organization, and what is resonating with them
  • Facilitation of a diverse task force of volunteers and staff to gather input on the potential for growing women’s philanthropy at your organization
  • Design and analysis of survey instruments and focus groups to gather input from women stakeholders
  • Identification of key obstacles at play in your organization
  • Assessment of characteristics of the most successful women’s philanthropy programs and how your organization currently performs against these ideal behaviors and approaches
Assessments typically involve several days of work both on and off-site. Please contact Kathleen Loehr, kathleenloehr@aspenleadershipgroup.com, for more information and for a detailed, customized proposal.
Drawing on lessons learned through assessment, we will work with you to develop a specific and detailed aspirational action plan, designed to enable you and your colleagues to capitalize on your strengths and shore up areas of weakness. The plan will include specific recommendations for growing women’s philanthropy that fit your organizational culture and meet your aspirations and may include, for example:
  • Assistance to discern your compelling aspirational goals for women’s philanthropy and design your unique strategy.
  • Hands-on workshop with teams to design the specific adaptations for your organization to achieve your strategy.
  • Training for team members in applying current knowledge about women’s philanthropy and driving appropriate change to achieve your goals in all areas of the donor lifecycle, from identification, to interest-building, to involvement, to investment discussions, to stewardship.
  • Coaching for leaders and Advancement teams on implementing desired behavioral adaptations and tracking metrics.
  • Coaching for leaders on creating and tailoring principal gift strategies for high-net-worth women philanthropists and their families.
  • Assistance in establishing and supporting a women’s philanthropy steering committee prepared to implement and sustain effective work in this area.

We will also provide ongoing consultation as you drive change and growth in the area of women’s philanthropy, through on-site, video, phone, and email interaction as required and desired.

Please contact Kathleen Loehr, kathleenloehr@aspenleadershipgroup.com, for more information and for a detailed, customized proposal.

Our women’s philanthropy practice is led by Kathleen Loehr, a nationally recognized leader in women’s philanthropy. Her expertise results from her work across 20 years with universities and nonprofits to more deeply engage women donors. Kathleen is Chair of the Advisory Council for the Women’s Philanthropy Institute at Indiana University Lilly Family School of Philanthropy. She is the author of Gender Matters: A Guide to Growing Women’s Philanthropy, and a frequent conference presenter, keynote speaker, and webinar host on the topic of adapting our fundraising practices to meet diverse donors as they prefer. Read her full bio.


Her recent presentations include:

  • Gender Matters: A Practical Approach to Grow Women’s Philanthropy
    What if we knew that our engrained fundraising “best practices” gain only minimal support from women? Quantifiable research shows how women give differently, and our practices and behaviors need to adapt to engage women donors as they prefer. Participants will learn about the research on how women give. They will also discover how to discern what current practices may unconsciously get in the way of connecting with women, what their own data may be telling them, and what their women stakeholders care about. Finally, they leave with a practical process to tailor new approaches.
  • Discover First To Grow Women’s Philanthropy
    We’ll focus on what you know, and what you want to learn more about. First, we’ll discuss data – what to look for in your CRM. How are your women donors currently supporting  you? Do you see gaps and/or opportunities?  Second, we’ll discuss the importance of the voice of your women stakeholders to help design how you might grow resources. What are ways to ask them questions (survey, via a newsletter, focus group?) and what are some questions you might ask. Our goal is to listen and learn. If we jump into action too soon, we’ll likely not address our unconscious biases and current practices that may not resonate with women.
  • From Knowledge to Action: Getting Started
    Based on what you’ve discovered about how your women donors are giving now and might give in the future to your institution, you are ready to start designing new approaches to meet women as they prefer. Incremental adaptation is best – we are talking about designing new behaviors and practicing them well. What will you focus on first to adapt? What came from your discovery that seems to be a priority to pay attention to? Also, where is your institution: Are you going into a campaign? Do you need to broaden your base of annual support? Grow major or principal gifts? Your data and your institutional priorities will help you design your first adaptations.

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What Our Partners Are Saying

Kathleen has a deep history and expertise in women’s philanthropy. She approaches the work holistically, working with both the women and institutions so as to tap into the growing resources that women have to offer. I’ve been pleased and proud to recommend her because she is thoughtfully building on the work that Sondra Shaw-Hardy and I started. In addition, Kathleen is addressing the integrated and practical behaviors and metric conversations needed today for successful and sustained women’s philanthropy across the country.Martha A. Taylor, Vice President, University of Wisconsin Foundation
Kathleen Loehr is, quite simply, the expert in women’s philanthropy and she worked with me and our executive leadership team in advancement to design and execute a first-rate training for our entire team. Kathleen’s training model helped our advancement leadership first to learn and apply a highly effective whole-systems model and then for all of our advancement staff to commit to a well understood and agreed upon direction for women’s philanthropy at the university, together with a systemic, detailed plan of action to achieve this. Matthew T. Lambert, Vice President for University Advancement, William & Mary
If you want to invite your team into a fresh mentality, one that helps them see how we can partner in fully realizing what our donors want to achieve with their philanthropy, then Aspen Leadership Group has what you’re looking for. ALG offers a modern and inclusive vantage point into the relationships we foster; it’s a refreshing perspective centered on purposeful philanthropy. Nick Langridge, Vice President for University Advancement, James Madison University
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Interested in Growing
Support from Women?

Now is the time to capture the power and resources that women bring to causes they care about. Institutions that have adapted for women have grown resources faster than imagined. Learn how your organization can too.

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