We know that women organize quickly to offer support in a crisis. It’s natural to want to activate them now during the coronavirus response, but first we must pause, listen, then pace out a strategy.
Inside Philanthropy: As Fundraisers Take Stock of a Grim New Landscape, They See Different Paths Aheadby
As coronavirus cases mount, fundraising has ground to a halt at some organizations but is being transformed at others. ALG senior consultants and advisors share insights about the current landscape and how to navigate.
Women want to be engaged before they are asked for a gift. Although we cannot lead with an ask, the conversation about providing support when the time is right should not be ignored. There is a risk in focusing exclusively on engagement and never making the leap to an explicit ask for support.
How is women’s giving behavior different from male donors? 5 insights about what makes women donate.