Roundtable of advancement professionals at AADO Floyd Akins

6 Shifts in Fundraising Practice You Will Not Want to Ignore

Today’s speed of change will require leaders to find new ways to navigate this pace. My recent conversations with 12 VPs uncovered a shift in how they’re thinking about our work and its rapid evolution. As you enter planning season with your advancement team, keep the following six shifts in mind.

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Texas Woman's University President and Women Leaders

Is It Harder to Fundraise from Women?

When we’re under pressure, it is normal to revert to what we’ve done successfully before. When a woman doesn’t respond as anticipated and, in fact, asks more questions, gives less than asked or doesn’t agree to be on a board, we turn and focus on those who do respond in the way we prefer. But we risk sub-optimizing what this woman might give us after she is satisfied with her due diligence.

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Four Professional Women in a Meeting

The “Traditional” Donor Life Cycle May Not Apply to Women

In your work as a fundraiser, you may use the term “donor life cycle.” This model charts the path of a donor through several sequential phases of engagement and giving to causes they care about: first gift, occasional gifts, consistent annual gifts, major or stretch gifts, leadership role and accompanying giving, and finally, a planned gift. But because of their personal life stages, women’s “donor life cycles” are often not as linear as the simple model would suggest.

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All Stars Project Gala

Culture of Philanthropy: What is it?

Our profession talks a lot about creating a “culture of philanthropy,” usually disguised as part of a conversation about how certain groups are not giving to expectations. Whatever your circumstances, there is a way for these groups to build a stronger culture of philanthropy. The first step is to recognize that it’s not specifically about giving, but about setting the conditions for giving.

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