“Don Hasseltine, a senior consultant and vice president at Aspen Leadership Group, has two critical questions on his mind, in particular: How will COVID-19 change the day-to-day mechanics of higher ed fundraising, and how can professionals prepare for these changes? He predicts that online connection will play a significant role in fundraising for a long time to come—and those who embrace it stand to make their donor bases even stronger than they were before the pandemic.”

Hear more from Don in Inside Philanthropy as he describes flipping the alumni relations model from 75% in-person events to a digital-first, segmented approach, the emergence of the “digital advancement officer” and the rise of regional gift officers, and the billion dollar question: “Will prospects be responsive to a virtual engagement strategy?” Read the story.

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